Campaigns
Album launches, singles, premieres and street activations — for Sony Music Latin, HBO, Presidente and Mr. 305. What we did on each one, the numbers we can show for it, and how the record went on to perform.
Plays on IAMLMP.com and YouTube views are read live. Charts and certifications are the record's own results, each linked to its source.
Romeo Santos & Prince RoyceBetter Late Than NeverThe first album the two kings of bachata ever made together — carried across IAMLMP.com, the DJ network and YouTube.
J NoaLos 5Golpe at the Dominican Day ParadeA branded float for J Noa at the National Dominican Day Parade on Sixth Avenue, taking her EP Los 5Golpe to the street.
Nicky JamDile a ÉLNicky Jam's 2025 single and its Chencho Corleone remix, carried on IAMLMP.com and a reel that passed 997,000 views.
Fuerza Regida & MarshmelloHarley QuinnA corridos-meets-EDM crossover pushed to Latin and urban audiences in the US and Mexico, with an Instagram ad that reached 215,000 accounts.
Shakira & Fuerza RegidaEl JefeShakira and Fuerza Regida's workers' anthem, launched across IAMLMP.com, the LMP app, YouTube Shorts and the DJ network.
Prince RoyceMe EnRDA bachata single launched the same night Prince Royce performed it at the Latin American Music Awards — on IAMLMP.com, the app and DJs' socials.
Marshmello & Manuel TurizoEl MerengueThe Marshmello and Manuel Turizo hit, pushed on IAMLMP.com — and a meet and greet that put Turizo in a room with LMP's DJs.
Pitbull feat. Gente de Zona“Piensas” — the Times Square premiereTimes Square for the world premiere of Pitbull and Gente de Zona's video — street teams, DALE shirts and CDs, and a screen truck.
HBO — Game of ThronesCatch the Throne: The MixtapeHBO's Game of Thrones mixtape — Daddy Yankee, Common, Big Boi, Wale — taken to Latin and urban audiences ahead of Season 4.
Romeo SantosFórmula, Vol. 1 & Vol. 2Romeo Santos' debut solo album, launched online and on the street with wrapped vehicles — and Sony brought LMP back for Vol. 2.
PresidenteThe Presidente Caribbean ExperienceA summer of Presidente nights in lounges from the Bronx to Paterson — LMP DJs in the booth and a Presidente mix CD in every hand.
Run one with us
A release, a product or an event, carried by the DJs, the site, the app and the street.