Campaigns
Album launches, singles, premieres and street activations — for Sony Music Latin, HBO, Presidente and Mr. 305. What we did on each one, the numbers we can show for it, and how the record went on to perform.
Plays on IAMLMP.com and YouTube views are read live. Charts and certifications are the record's own results, each linked to its source.
Romeo Santos & Prince RoyceBetter Late Than NeverThe first album the two kings of bachata ever made together — carried across IAMLMP.com, the DJ network and YouTube.- Ongoing
Elvis Crespo & BeélePa bailarElvis Crespo and Beéle's merengue single — featured on IAMLMP.com and the app, delivered to the record pool and blasted across the DJ network's Instagram. 
Equis Pica Pollo & Crunchi L' ChicharroneriaDominican Day Parade 2026LMP's float at the National Dominican Day Parade in Manhattan, sponsored by Equis Pica Pollo and Crunchi L' Chicharroneria — Yenddi live, LMP DJs on the music and the sponsors feeding the crowd.
Chance the RapperColoring Book — 10th anniversary gold vinylA Vinyl & Culturas unboxing of the limited gold pressing of Chance the Rapper's Coloring Book — the 10th-anniversary special edition, sent by his team.
Machete Music20 Años de CulturaTwo cinematic Vinyl & Culturas reels for Machete Music's 20th anniversary — Don Omar's “Danza Kuduro” on the turntable, then an unboxing of the 20 Años de Cultura box.
Judy SantosTócame El AlmaJudy Santos's bachata “Tócame El Alma” — on IAMLMP.com and in the LMP DJ app on its release, in the record pool with bachata DJ edits, and in an LMP DJ's mix.
Rvssian, Sech & LojayTATTUURvssian, Sech and Lojay's “TATTUU” — on IAMLMP.com, in the LMP DJ app and through the record pool.
Jezzy El ChefQue Sensación — meet and greetA meet and greet in Manhattan between Dominican dembow artist Jezzy El Chef and LMP's DJs, for his hit “Que Sensación” and its remix with Arcángel.
Manuel Turizo & MalumaApambichaoManuel Turizo and Maluma's merengue single “Apambichao”, the title song of Turizo's April album — on IAMLMP.com, through the record pool, in a World Latin Star × LMP reel and a DJ blast.
Lenny TavárezJUICYLenny Tavárez's trap single “JUICY” — on IAMLMP.com the night its video premiered, then through the record pool, the Discord and LMP's socials.
SAIKO & Tito El BambinoDios los BendigaSAIKO and Tito El Bambino's “Dios los Bendiga” — a World Latin Star × LMP announcement reel, a DJ blast, IAMLMP.com, the record pool and the Discord.
JheralLocuraJheral's afrobeat single “Locura” — LMP's reel on release day, then IAMLMP.com, the LMP DJ app, the record pool and the Discord.
MariangelaCuando Una Mujer & En El NorteTwo cumbia singles from Mariangela, “Cuando Una Mujer” and “En El Norte” — each on IAMLMP.com, in the LMP DJ app, through the record pool and the Discord, and as an LMP reel.
Charlie CruzMeet and greet at Republica NYCA meet and greet with salsa singer Charlie Cruz at Republica NYC, with LMP's team and World Latin Star — and a collab reel on LMP's Instagram.
TorrresMeet and greet at El Jefe NYCA meet and greet at El Jefe NYC introducing upcoming artist Torrres to LMP's DJ network.
Prince RoyceETERNOPrince Royce's ETERNO — English-language classics reimagined in bachata — mixed in full by DJ Distrakshun on IAMLMP.com and put on the turntable in a cinematic Vinyl & Culturas session.
Boy Wonder CF & Chosen FewMeet & greet with LMP's DJsBoy Wonder CF, Chosen Few and the artists Nino Freestyle, Chaki Bley, Bigoblin and Nesi met LMP's DJs at The U Bar and Grill in Manhattan on 5 August 2026.
Chosen Few Urbano (Boy Wonder)From “Chosen Few III” to “Los Blue Prints”Years of LMP pushing Boy Wonder's Chosen Few releases and artists — the “Chosen Few III” promo in 2008, “Chosen Few presents LDA” in 2009, the “Latin Girl” banner campaign in 2011, Jenny La Sexy Voz and “Los Blue Prints” in 2013 — and his records in LMP's record pool and mixes today.
MaffioR.D.L.D. private dinnerA private dinner LMP hosted in New York for Maffio's album R.D.L.D., with the LMP team, its DJs and influencers — and recapped on the LMP YouTube channel.
Maffio, Lenny Tavárez, Benny Adam & NonôIncondicional (Les Trois Monde)Maffio's “Incondicional (Les Trois Monde)” with Lenny Tavárez, Benny Adam and Nonô, from his album R.D.L.D. — on IAMLMP.com, in the LMP DJ app and through the record pool.
J NoaLos 5Golpe at the Dominican Day ParadeA branded float for J Noa at the National Dominican Day Parade on Sixth Avenue, taking her EP Los 5Golpe to the street.
Nicky JamDile a ÉLNicky Jam's 2025 single and its Chencho Corleone remix, carried on IAMLMP.com and a reel that passed 997,000 views.
Jomar RodríguezLMP Live SessionAccordionist and bandleader Jomar Rodríguez unplugged with his band — an LMP Live Session streamed live on YouTube, then “Se Me Olvida” as a reel and a Short.
Chiquito Team BandEnamorado de ella (En vivo)Chiquito Team Band's live tribute to Rubby Pérez — an LMP Live Session streamed on YouTube, then released as a live single on IAMLMP.com.
El Grupo D' AhoraLMP Live SessionsTwo LMP Live Sessions with merengue típico band El Grupo D' Ahora — streamed live in 2018 with Típico Head, a full unplugged set on YouTube in 2025 — and the session's songs on IAMLMP.com.
Arias CigarsArias Cigars at LMP's live sessionsA cigar brand with tobacco grown in Tamboril, Dominican Republic, promoted on LMP's Instagram and a sponsor of LMP's live sessions — among them Chiquito Team Band's tribute to Rubby Pérez.
Joel El InsuperableLMP Live Session & “Temporal de Amor”Joel El Insuperable and his band live — a 95-minute LMP Live Session streamed on LMP's YouTube — and a push for his bachata “Temporal de Amor”.
Solardo, Darell & ZionNocheSolardo's house single “Noche” with Darell and Zion — on IAMLMP.com, in the LMP DJ app, through the record pool and the Discord, and on LMP's Instagram.
Fariana, Farruko, Alex Sensation & JeonVen VenFariana, Farruko, Alex Sensation and Jeon's reggaeton single “Ven Ven” — on IAMLMP.com, in the LMP DJ app, through the record pool and on LMP's Instagram reels and a YouTube Short.
Luck Ra & Elvis CrespoSUAVEMENTELuck Ra and Elvis Crespo's “SUAVEMENTE” — the 1998 merengue classic reworked with Argentine cuarteto — on IAMLMP.com, in the LMP DJ app, through the record pool and the Discord.
Ralphy DreamzFrom “Mistletoe” to “Navidad Sin Mi Madre”LMP and Ralphy Dreamz — homepage banners for his “Mistletoe (Bachata Remix)” in January 2014, a full-width homepage slide for “Romántico” with Papayo in February–March 2015, seven of his singles in LMP's record pool in 2019–2020 (four of them on IAMLMP.com), and Christian Alicea's 2025 show at S.O.B.'s with Ralphy on the bill.
Elizabeth Fine JewelryThe St. Nicholas Avenue raffleA jewelry raffle on St. Nicholas Avenue for Elizabeth Fine Jewelry — LMP's DJs on the decks for the Washington Heights crowd, with World Latin Star, and collab posts with the brand.
Natti NatashaTu LocaNatti Natasha's bachata “Tu Loca”, produced by Romeo Santos — on IAMLMP.com and in the record pool the day before release, and an LMP reel the evening it dropped.
Natti NatashaQuiéreme MenosNatti Natasha's bachata “Quiéreme Menos”, written and produced by Romeo Santos — an LMP reel the night it came out, IAMLMP.com, a YouTube Short, the record pool and the Discord.
Shakira & Grupo Frontera(Entre Paréntesis)Shakira and Grupo Frontera's “(Entre Paréntesis)” — on IAMLMP.com, in the LMP DJ app, as an LMP reel and YouTube Short, and through the record pool and the Discord.
Víctor Manuelle & Frankie RuizOtra noche másVíctor Manuelle's salsa single with Frankie Ruiz, “Otra noche más” — on IAMLMP.com, in the LMP DJ app and through the record pool.
Gabriel Valladares feat. Ónice FloresNO TE CULPOGabriel Valladares' “NO TE CULPO” with Ónice Flores — on IAMLMP.com and in the LMP DJ app, in the record pool the same day, and on LMP's DJ Discord.
Prince Royce & Gabito BallesterosCosas de la PedaPrince Royce's “bachata tumbada” with Gabito Ballesteros — on IAMLMP.com and in the record pool on release day, then an LMP reel, a YouTube Short and the Discord.
Tokischa & Sexyy RedDaddyTokischa and Sexyy Red's “Daddy” — on IAMLMP.com, through the record pool and the Discord, and into LMP DJs' mixes.
Fuerza Regida & MarshmelloHarley QuinnA corridos-meets-EDM crossover pushed to Latin and urban audiences in the US and Mexico, with an Instagram ad that reached 215,000 accounts.
DeimiLA PRIMERADeimi's reggaeton single “LA PRIMERA” — on IAMLMP.com, in the LMP DJ app and in the record pool the same evening, then a reel on LMP's Instagram and the Discord.
Farruko, Yung Wylin' & MaffioGood Energy (Remix)Farruko and Maffio's remix of Yung Wylin's “Good Energy” — on IAMLMP.com, in the record pool and on LMP's Instagram and Facebook the day after release.
ChayanneNecesito Un SegundoChayanne's “Necesito Un Segundo”, from Bailemos Otra Vez — on IAMLMP.com and in the record pool the morning the album came out.
Shakira & Fuerza RegidaEl JefeShakira and Fuerza Regida's workers' anthem, launched across IAMLMP.com, the LMP app, YouTube Shorts and the DJ network.
Ramon Vega & Christian NodaldEsANiMaO :(Ramon Vega and Christian Nodal's “dEsANiMaO :(” — on IAMLMP.com, in the LMP DJ app and in the record pool the day after release.
Manuel Turizo & Grupo FronteraDe Lunes a LunesManuel Turizo and Grupo Frontera's “De Lunes a Lunes” — on IAMLMP.com, in the LMP DJ app and through the record pool, with a reel sending DJs to it.
PresidenteDominican Day Parade 2023LMP's DJ Santana on Presidente's float at the National Dominican Day Parade in New York, August 2023 — part of a partnership going back to 2011.
Ryan Castro & Peso PlumaQUEMARyan Castro and Peso Pluma's “QUEMA” — on IAMLMP.com, in the LMP DJ app and through the record pool, opening an LMP DJ's mix, blasted by LMP's DJs and posted as a YouTube Short.
Nicky Jam, Maluma & The ChainsmokersCelularNicky Jam, Maluma and The Chainsmokers' “Celular” — on IAMLMP.com, in the LMP DJ app, through the record pool and on LMP's Instagram.
ChayanneBailando BachataChayanne's romantic bachata — on IAMLMP.com and in the record pool the day after its premiere, with an LMP reel sending DJs to the pool.
Tipico UrbanoSi Pero NoTipico Urbano's merengue típico single “Si Pero No” — on IAMLMP.com and in the LMP DJ app eleven days after its release, then in the LMP Record Pool and on LMP's DJ Discord.
Prince RoyceMe EnRDA bachata single released the day Prince Royce performed it at the Latin American Music Awards — LMP had a reel up that day, then carried it on IAMLMP.com, the app, the record pool and DJs' socials.
Anthony JolieFrom “Ábrela” to “De Lunes”Three Anthony Jolie singles in ten months — “Ábrela”, “Échame Agua” and “De Lunes” — on IAMLMP.com, in the LMP DJ app and through the record pool.
Nicky Jam & Feid69Nicky Jam and Feid's reggaeton single “69” — blasted across the DJ network's Instagram and mixed into an LMP YouTube mix.
Sky Rompiendo, Feid & Myke TowersEl CieloSky Rompiendo, Feid and Myke Towers' “El Cielo” — on IAMLMP.com, in the LMP DJ app and through the record pool, with 58 versions in six weeks.
Marshmello & Manuel TurizoEl MerengueThe Marshmello and Manuel Turizo hit, pushed on IAMLMP.com — and a meet and greet that put Turizo in a room with LMP's DJs.
Nicky JamTOY A MILNicky Jam's dembow single “TOY A MIL” — on IAMLMP.com, in the LMP DJ app and through the record pool, with a reel and a YouTube Short.
El Alfa & Prince RoyceLE DOY 20 MILEl Alfa and Prince Royce's dembow “LE DOY 20 MIL” — on IAMLMP.com and in the record pool on release day, with 34 DJ versions in six weeks and an LMP reel the next day.
Jr.From “Cuánto Tiempo” to “La Estrella”The bachata singer Jr. on LMP's site and channels from 2012 — homepage banner campaigns for “Cuánto Tiempo”, his free album “Prologue”, “Hush”, “Hacerte Mía” and “Amarte Sin Amarte”, over 225,000 plays for “Prologue” on LMP Radio's SoundCloud in under three months, LMP Summer Fest 2013, his “Eterno” release party, and his music on IAMLMP.com and in the record pool.
Manuel TurizoLa BachataManuel Turizo's “La Bachata” — on IAMLMP.com and in the LMP DJ app, through the record pool, and LMP's team at his private listening session at Sony Music Latin.
NÜTRLDominican Day Parade 2022NÜTRL sponsored the float LMP and World Latin Star ran at the National Dominican Day Parade in New York on 14 August 2022 — special guests on board and a recap reel.
Prince RoyceOtra vezPrince Royce's bachata single “Otra vez” — on IAMLMP.com, in the LMP DJ app and through the record pool.
Prince Royce feat. María BecerraTe EsperoPrince Royce and María Becerra's bachata “Te Espero” — in the record pool five days after release, with 29 versions in six weeks, on LMP's Facebook and Instagram, then on IAMLMP.com and in the LMP DJ app.
Karlos RoséFrom “The Way You Are” to “Tan Fácil”Ten years of LMP and bachata singer Karlos Rosé — “The Way You Are” at No. 1 on LMP's April 2012 bachata chart, the “Por Ti” push on LMP Radio's SoundCloud and homepage in 2013, billing as a radio guest in 2013 and 2015, his album in the record pool, and “Tan Fácil” on IAMLMP.com in 2020.
Don Balilo Pérez CigarsLMP's official sponsorDominican cigar maker Don Balilo Pérez as LMP's official sponsor from 2021 — a sit-down with the LMP team, an artist partnership, and the brand tagged in LMP's content into 2022.
Elvis Martínez & Prince RoyceVeteranaElvis Martínez and Prince Royce's bachata “Veterana” — reels, IAMLMP.com and the LMP DJ app, 52 versions in the record pool in six weeks, and the LMP DJs' 2022 gear.
YammyLa Gran SeñoraYammy's bachata version of Jenni Rivera's “La Gran Señora” — on IAMLMP.com, the LMP DJ app and the record pool the day its video premiered, with an LMP reel that morning and a second two weeks later.
Nicky Jam & Romeo SantosFan de Tus FotosNicky Jam and Romeo Santos' “Fan de Tus Fotos” — on IAMLMP.com and in the LMP DJ app on release day, and 78 versions in the record pool in six weeks.
NexoLMP Live SessionsNexo — El Klan Perfecto — from their debut LMP Live Session in 2016 to a second with Típico Head in 2018, LMP Radio, and 30 of their tracks on IAMLMP.com.
ClassayOlvidarteBachata act Classay's “Olvidarte” — put out on IAMLMP.com, in the LMP DJ app and through the record pool in August 2020.
SensatoFrom “I Wanna Rock” to LMP SummerfestMore than a decade of LMP and the Dominican rapper Sensato del Patio — his singles on LMP's site from 2009, banner campaigns for “I Wanna Rock” and his Pitbull collaborations, the LMP Radio app, LMP Summerfest 2014, mixtapes with LMP's DJs and his music on IAMLMP.com through 2020.
Dyckman BeerAn official sponsor of LMPUptown New York's Dyckman Beer as an official sponsor of LMP from 2017 — announced to LMP's followers, tagged beside the LMP team at community events, and sponsoring LMP's grand-opening party in 2019.
Xtreme“Vas a Llorar” and the Reunion TourLMP and the Bronx bachata duo Xtreme — “Vas a Llorar” on LMP's SoundCloud and homepage player in 2010, with 70,789 SoundCloud plays in under two weeks and banners across LMP's website from August to December, and LMP's posts for their 2019 Reunion Tour.
Prince Royce feat. Marc AnthonyAdictoPrince Royce and Marc Anthony's bachata “Adicto” — teased on LMP's Instagram and Facebook before its release, and delivered to DJs through the record pool.
Amara La NegraFrom “Ayy” to LMP's parade floatLMP and Amara La Negra — “Lo Que Quiero” on LMP's SoundCloud in 2011, the “Ayy” campaign in 2012, her “Así (Remix)” with El Chevo on the LMP Radio app, a set on LMP's float at the Bronx Dominican Day Parade, and Soulfrito 2018.
Tonny Tun TunFrom “Noche De Copas” to “Si Tu Te Vas”LMP and the merengue singer Tonny Tun Tun — “Noche De Copas” among LMP's singles and on a homepage download flyer in 2010–11, “Se Nos Rompió El Amor” on LMP's site and SoundCloud in 2011, his singles on LMP's site through 2015, and “Si Tu Te Vas” with its bachata and salsa remixes in LMP's record pool in 2017.
Andy AndyFrom “Él o Yo” to “Un Hombre Nuevo”A decade of LMP and the bachata singer Andy Andy — his songs on LMP's site from 2007, flyers for his New York shows, a 2013 campaign for “Soy De Llorar”, his billing at LMP Summer Fest, radio shows, and “Un Hombre Nuevo” on IAMLMP.com in 2017.
Henry SantosFrom “Por Nada” to “Quédate”Years of pushing Henry Santos' singles — the 2012 “Por Nada” banner campaign, an unplugged set on LMP Radio, the headline slot at LMP's 11th anniversary party, “Ella Me Dijo” with Gente de Zona and Maffio, and “Quédate” on IAMLMP.com a week before stores.
MaffioFrom “Si Yo Fuera Él” to the “1-800-Amor” promo tourMaffio and LMP before the 2025 dinner — his singles on LMP's site from 2009, the 2011 “Si Yo Fuera Él” banner campaign with Joey Montana, a guest spot on LMP's Chicago radio takeover, “Ella Me Dijo” with Henry Santos and Gente de Zona on IAMLMP.com, and his 2016 New York promo tour.
FuegoFrom “Mi Alma Se Muere” to the “Vida” singlesYears of pushing Fuego — his singles on LMP's site from 2008, a live set at LMP's Summer Concerts in Orlando, the LMP stage at Calle 8 in Miami, a video shoot, and his “Vida”-era singles on IAMLMP.com, the LMP Radio app and LMP's SoundCloud.
PresidenteFrom the Caribbean Experience to MedellínPresidente's partner in New York nightlife from 2011 to 2016 — the Presidente Caribbean Experience nights, a Presidente-wrapped LMP van, giveaways on LMP Radio, an official sponsorship again in 2015, and backing for LMP's 2016 DJ retreat in Medellín.
GasolinaGasolina on LMP Radio and at LMP's eventsGasolina's “Party in a Pouch” drinks on LMP Radio from September 2014 — a sponsor of its live shows and unplugged sessions, on LMP's homepage, and among the sponsors of LMP's 2015 Puerto Plata getaway, its floats at the 2015 Dominican Day Parade and its 2016 Medellín media tour.
iSwingFrom “Bésame” to “La Propiedad”The típico group iSwing and LMP — a download banner for “Bésame” across LMP's site in 2010, a live set and their singles on LMP's site, the LMP Summer Fest 2013 bill, and a homepage slider for “La Propiedad”.
Young SosaFrom “Mentirosa” to LMP RadioYoung Sosa “El Sofoke” on LMP from 2010 to 2016 — his singles on LMP's site, SoundCloud and homepage pushes for “Mentirosa”, “Burlao” and “Matamos La Competencia”, a spot on the LMP Summer Fest 2013 lineup, his records on IAMLMP.com and in LMP DJs' mixes, and live interviews booked on LMP Radio.
Jose Peña Suazo y La Banda GordaLMP Live SessionPeña Suazo and La Banda Gorda live for an LMP Live Session — broadcast on LMP Radio, then released on LMP's YouTube as three videos.
Pitbull feat. Gente de Zona“Piensas” — the Times Square premiereTimes Square for the world premiere of Pitbull and Gente de Zona's video — street teams, DALE shirts and CDs, and a screen truck.
Toby LoveLMP Live SessionToby Love and a full band live for an LMP Live Session — “Casi Casi”, “El Aire Que Respiro” and “That Girl Is Mine”, released on LMP's YouTube.
VenaFrom “Corazón De Hierro” to “Dile A Él”LMP and the bachata group Vena, 2012–2015 — “Corazón De Hierro” with Frank Reyes and Teodoro Reyes on LMP's homepage from November 2013 to May 2014, with “Sangre De Mis Venas” beside it, an unplugged Valentine's Day set on LMP Radio, and “It Won't Stop” and “Dile A Él” on IAMLMP.com.
J BalvinAy VamosJ Balvin's “Ay Vamos” — out on LMP's website and LMP Radio's SoundCloud on 23 July 2014; the SoundCloud upload passed half a million plays in under four months.
HBO — Game of ThronesCatch the Throne: The MixtapeHBO's Game of Thrones mixtape — Daddy Yankee, Common, Big Boi, Wale — taken to Latin and urban audiences ahead of Season 4.
J AlvarezHeadlining LMP Summer Fest 2013J Alvarez as the main event of LMP Summer Fest 2013 at La Marina in New York — with an official J Alvarez mixtape by DJ Santana, his single pushed on LMP's app, and nine more acts and dozens of LMP DJs around him.
Ricky LindoTe Gusta El Sexo (feat. Juan Magán & Fuego)Ricky Lindo's “Te Gusta El Sexo” with Juan Magán and Fuego — an LMP homepage banner set, a news post and LMP Radio's SoundCloud in November 2012, with 81,000 plays in its first weeks there.
K.O. El Mas CompletoFrom “Lola” to the “WEJE” banner campaignYears of pushing K.O. El Mas Completo — “Lola” on LMP's 2009 Dominican Parade mixtape, an LMP freestyle, his singles on LMP's site and SoundCloud, and 2012 banner campaigns for “Dale Chocolate” and “WEJE (Rafagaso)”.
Romeo SantosFórmula, Vol. 1 & Vol. 2Romeo Santos' debut solo album, launched online and on the street with wrapped vehicles — and Sony brought LMP back for Vol. 2.
Juan MagánBailando Por AhíJuan Magán's “Bailando Por Ahí” — an LMP banner campaign on the lomaximoproductions.com homepage in September 2011, pointing visitors to the single on iTunes.
Chito RockFrom “No Se Lo Que Dice” to “Follow The Light”Three years of LMP pushing Chito Rock, late 2009 to 2012 — site-wide banners for “No Se Lo Que Dice”, homepage features for “Boom Bye Bye” and “Bebe De To”, “Vamos A Celebrar” on SoundCloud, and DJ Nika's “Follow The Light”.
LoisaidasFrom “Ayer” to the “Loisaidas” albumThe New York bachata duo Loisaidas on LMP's site and SoundCloud from March 2010 to November 2011 — “Ayer”, “Contigo” and “Porque Te Amo” as LMP downloads, banner campaigns for “Contigo” and “Porque Te Amo”, “Déjame Intentar” on LMP's SoundCloud, and a banner campaign for their album on iTunes.
NUVO Sparkling Liqueur“NUVO in the Mix” — the LMP vanLMP's first van, sponsored by NUVO Sparkling Liqueur, carried the line “NUVO in the Mix with LMP DJ's” through New York City in 2010 — and NUVO later sponsored LMP Radio.
Prince RoyceStand By MePrince Royce's bachata take on Ben E. King's classic — one of LMP's first big breaks: on LMP's site two months before the single, then pushed through its DJs, the clubs and street marketing across New York City.
Run one with us
A release, a product or an event, carried by the DJs, the site, the app and the street.