Sony Music Latin · 2018 · Single launch
Prince Royce feat. Marc AnthonyAdicto
Sony Music Latin brought LMP in to promote “Adicto”, Prince Royce's bachata with Marc Anthony, released on 16 November 2018.
LMP teased the collaboration three days before the release, and the record pool carried it to DJs from 22 November — among the versions, two LMPool intro edits.
What we did
- Teased it on LMP's Instagram and Facebook on 13 November 2018, three days before the release — “Are you guys ready for this featuring…”, tagging both artists, “VIERNES // FRIDAY”32,000+ Instagram followers today91,000+ Facebook followers today
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ edits, among them two LMPool intro edits by DJ Leo9 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs643 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
9versions of “Adicto” in the LMP Record Pool in its first six weeks thereThe single plus DJ edits, 22 November 2018 – 3 January 2019.record pool catalog, Oct 2026
From the campaign
