New York City · since 2003

Put your brand in front of Latin music

LMP is a Latin music marketing company: 140 official DJs, a 277K-subscriber YouTube channel, a record pool the scene actually uses, and a catalogue that has been played 520M times. We have run campaigns for Romeo Santos, J Balvin, Shakira and 84 more.

Start a campaignSee who we have worked withSee our campaignsDownload PDF

Every figure on this page is either measured live from our own systems or dated to when it was collected.

Trabajamos en español e inglés.

Inside Lomaximo

IAMLMP — Lomaximo Productions — has worked in Latin music out of New York since 2003. We curate the music that is moving, put out LMP Drops, DJ mixes and LMP Live Sessions on YouTube, and time each release to the cultural moments people are already watching — on a platform that reaches millions of listeners around the world.

Our mission

We exist to amplify your brand through a platform the scene already trusts. Your marketing goals are not just understood, they are taken on as our own — and every move is made with your vision and your audience in mind.

What makes us Lo Máximo

Our reputation is built on results. We have run campaigns for Nicky Jam, Fariana, Farruko, Tokischa, Ryan Castro, Prince Royce, Romeo Santos, Manuel Turizo and J Álvarez. These aren't just names — see the campaigns.

The DJ network

Every month, new music and exclusive content go out to our DJs — from FM radio personalities to club tastemakers — through the LMP record pool app and our mailing lists. Trusted by industry leaders and emerging talent alike. The record pool

Who you reach

Two audiences in one: the listeners who press play, and the DJs who decide what a room hears. Every figure here is pulled automatically from the system that measures it — YouTube Analytics, refreshed daily and reporting up to three days behind, and IAMLMP.com's own play counter — never typed in by hand.

Who's listening

Live

92% of signed-in views are by viewers 25 or older

So at least 92% of signed-in views are by viewers of US legal drinking age (21+). 98% are by viewers 18 or older. The Beer Institute and DISCUS advertising codes ask that at least 73.8% of an ad's audience be of legal drinking age (21+).

  • 13–172%
  • 18–246%
  • 25–3429%
  • 35–4431%
  • 45–5420%
  • 55–649%
  • 65+3%

72% men · 28% women

YouTube Analytics · signed-in viewers only, ages as YouTube records or estimates them · Oct 10, 2025 – Oct 9, 2026

Where they are

Live

The US is the #1 market — 32% of views

9.6M views from the US in these 12 months.

  • United States32%
  • Dominican Republic7%
  • Venezuela7%
  • Colombia6%
  • Chile5%
  • Peru4%
  • Mexico4%
  • Spain3%

YouTube Analytics · share of all views · Oct 10, 2025 – Oct 9, 2026

What they play

Live

Reggaeton leads, with 103M plays

A release tagged with two genres counts in both.

  • Reggaeton103M
  • Open Format74.4M
  • Bachata69.6M
  • Hip-Hop50.6M
  • Dembow42.0M
  • House36.7M
  • Salsa36.2M
  • Merengue29.4M

IAMLMP.com · lifetime plays by genre tag

And the trade: 140 roster DJs (84 active members and interns) in 10 countries and territories and 50 cities — the people who choose what a room hears.

YouTube

Our channel is the front door for most people who find LMP. Mixes, live sets and video edits, uploaded continuously since 2010.

YouTube Silver Creator Award plaque — for passing 100,000 subscribers

Awarded by YouTube

Silver Creator Award

For passing 100,000 subscribers. The channel has since grown to 277K — and counting.

277KsubscribersLive
84.8Mlifetime viewsLive
1,447videos publishedLive
97,680views a day2.9M views over the 30 days to 12 October 2026.Live
29.7Mviews in the last 12 monthsTo 9 October 2026. YouTube reports up to three days behind.Live
7.8Mhours watched in 12 monthsAveraging 16m 26s a view.Live
60%of views are 25–4472% male · 28% femaleLive
68%of views are outside the USLed by the Dominican Republic, Venezuela and Colombia.Live

Instagram & Facebook

The house accounts carry the brand; the roster carries the campaign. Follower counts for @iamlmp and the Facebook page are read live from Meta. The roster's combined following adds up follower counts LMP enters by hand for each DJ, and the campaign figure is what one Instagram push actually delivered — most of it to accounts that were not following us yet.

32,344Instagram followers on @iamlmp6,236 posts.Live
91,020Facebook followersLive
2.7Mcombined Instagram followers across our DJsThe largest single account is 1.2M of it (44%). Across 135 DJ accounts, entered by hand by LMP and added up, so someone who follows two DJs counts twice.2025–26
10countries and territories our DJs post from50 cities.Live
182,750accounts reached by one Instagram campaignFrom Instagram Insights, read between April 2024 and February 2025. 93% of its views came from people who did not follow @iamlmp.2024–25

iamlmp.com

Our own site and the stations that run on it — the audience we reach without going through anyone else's platform, and the only one here that cannot be switched off by someone else's algorithm. Traffic measured in Google Analytics, read straight from the property rather than typed in from a screenshot.

149,688page views in 28 days56,199 sessions.Live
20,106users in 28 days (Google Analytics)Averaging 9m 30s a visit.Live
111,327accounts registered on iamlmp.com, all-timeLive
17radio stationsLive

Our own series: an artist's record filmed as a cinematic vinyl session and released across Instagram, YouTube and TikTok. It is how we market music — and the vinyl itself — for the artists we work with.

359,250views on YouTube139 films since November 2025.Live
2,540,529views across 177 Instagram posts11,213 followers.Live
377,137views on TikTokLive

vinylculturas.comWhat Vinyl & Culturas does for an artist →

Podcast platforms

Hundreds of our mixes go out as podcast episodes — on Apple Podcasts, Amazon Music, YouTube Music and every app that reads an RSS feed — in front of people who never visit a DJ site.

743podcast episodes publishedLive
3.2M+episode plays on Apple PodcastsAll time, from Apple Podcasts Connect.September 2026
45,000+plays on Apple Podcasts in the last 60 daysFrom Apple Podcasts Connect.September 2026
41,000+listeners on Apple PodcastsAll time, from Apple Podcasts Connect.September 2026
4.8 / 5average rating on Apple PodcastsFrom 184 ratings in the US store.September 2026

LMP DJ App

Our own iOS and Android app: the full catalogue, LMP Radio and the live sets, in the pocket of the audience that listens most.

21,000+downloads of the LMP DJ appiPhone and iPad since launch, from App Store Connect (including re-downloads). Android downloads come on top.September 2026
1,000,000+sessions in the LMP DJ appiPhone and iPad since launch, from App Store Connect. Apple counts only people who share analytics with developers, so the real number is higher.September 2026

Download on iPhoneDownload on Android

The record pool

The LMP record pool is where working DJs get the music they play out, and they come back for it month after month. That makes it the most direct line we have to the people who choose what a room hears.

24,074months of record pool membership since 2018The best Latin DJ record pool app.Live
1,822tracks and episodes in the pool feedNew music every week, tagged with BPM and key.Live
The LMP Record Pool 3.0 app running on a MacBook, showing the Home screen with Top Picks and New Releases

The roster and the catalogue

The DJs who carry the name, and everything they have put out under it. A campaign here is not one post from one account: the whole roster posts the record on the same day, so it lands across every one of their audiences at once — in 10 countries and territories, not one market.

140official LMP DJs84 active members and interns; the rest are Hall of Fame.Live
9,560mixes, mixtapes, tracks and podcasts6,900 mixes and 838 mixtapes.Live
520Mplays across the catalogueLive

Where culture meets strategy

IAMLMP is an agency where digital advertising meets entertainment — one that stays ahead of the curve, tuned in to the music, media and culture moving right now. Over the years LMP has grown organically into a gateway for brands looking for an authentic connection with the Latino community.

Campaigns that move markets

Every campaign is built around what our client is launching — an artist, a label, a manager, or a brand with a new product — and designed to break into new markets with growth you can measure month by month.

We don't just launch — we analyze

During and after every campaign, you get a performance report with:

  • Plays, downloads, shares and engagement
  • Market insights for media tours and booking opportunities
  • Demographic data to guide what you invest in next

That lets you test a market cost-effectively — a smarter soft launch before you commit to a big media buy.

The LMP app home screen: Latest Mixtapes and Top Monthly Mixes, with Fiesta Tropical Mixtape playing

Campaigns

What we did for Sony Music Latin, HBO, Presidente and Mr. 305 — each with the numbers we can show and how the record went on to perform.

38 of our 99 case studies are for Sony Music Latin — from 2011 to 2026, 7 of them this year.

All campaigns →

Artists we have marketed

Not a wish list — campaigns LMP has actually run alongside 335 artist profiles on the site.

  • Romeo Santos
  • Don Omar
  • J Balvin
  • Típico Urbano
  • Juan Magán
  • Dariel
  • Nicky Jam
  • Chimbala
  • Feid
  • Judy Santos
  • Tokischa
  • Anthony Jolie
  • Shakira
  • Elvis Martínez
  • Prince Royce
  • Luis Vargas
  • Víctor Manuelle
  • Jabriell
  • Grupo Frontera
  • Henry Santos
  • Maffio
  • Aventura
  • Fuerza Regida
  • Lenny & Max
  • Farruko
  • Grupo Vena
  • Chayanne
  • Judiny
  • Manuel Turizo
  • Demii
  • Ryan Castro
  • Chiquito Team Band
  • Peso Pluma
  • Grupo 24 Horas
  • Maluma
  • Lápiz Conciente
  • Sky Rompiendo
  • Fuego
  • Myke Towers
  • Urbanda
  • Enrique Iglesias
  • Alex Matos
  • Ozuna
  • J.R. Bachata
  • Mark B
  • Sensato del Patio
  • Pitbull
  • Zawezo
  • Alcover
  • Shelow Shaq
  • K.O. El Más Completo
  • Boy Wonder
  • Dahian El Apechao
  • Geovanny Polanco
  • Geni Swing
  • La Banda Gorda
  • Xtreme
  • Mozart La Para
  • Mala Fe
  • Renova El Poder
  • Toby Love
  • Juan Esteban
  • El Gringo de la Bachata
  • Solo Dos
  • Karlos Rosé
  • Chantel Collado
  • Revolución Salsera
  • David Kada
  • Nexo
  • Jean
  • Vakero
  • Juliana del Mambo
  • Amara La Negra
  • LDA
  • Óptimo
  • Xavi
  • Christian Alicea
  • Fariana
  • Alex Sensation
  • Chino Pacas
  • Zion
  • Lenny Tavarez
  • Luck Ra
  • Saiko
  • Elvis Crespo
  • Tito El Bambino
  • J Álvarez

Brands we have worked with

Over the years, in music, drinks, media and events.

  • Presidente
  • HBO
  • Sony Music Latin
  • Machete Music
  • Budweiser
  • jetBlue
  • Premios Billboard de la Música Latina
  • The Latin Recording Academy
  • NÜTRL
  • NUVO
  • Narragansett Beer
  • Dyckman Beer Co.
  • United Palace
  • Ponce Bank
  • G-Unit
  • La Oreja Media
  • Walter Kolm Entertainment
  • World Latin Star
  • TARIMA
  • La Verdadera Empanada RD
  • Equis Pica Pollo
  • Crunchi L' Chicharroneria
  • Arias Cigars

Services & capabilities

Our services have helped labels, brands, corporate clients and event promoters connect, convert and captivate.

Digital campaign strategy

Planning and execution across social platforms, websites and music portals, built around what you are launching.

DJ integration and music promotion

Your track placed into live mixes, curated playlists and influencer sets, and posted by the DJs already playing to your audience — across their accounts, not just ours.

Catalogue and radio placement

Drops, mixes and station rotation across the site, the app and LMP Radio, in front of listeners who came for the music.

Influencer and brand awareness campaigns

Multi-channel storytelling carried by influencers who already speak to your audience — recognition that lasts past launch week.

Event activation and street marketing

The 40-foot LMP float, meet and greets, street teams, hand-to-hand distribution and mobile marketing vehicles moving through the city — the brand on the street, not only on a screen.

Visual branding and merch design

Custom signage, flyers, banners, decals, apparel and digital assets that carry the artist's or the brand's identity — produced and put where they will be seen.

Live streams and listening parties

Live-streamed events, listening parties and unplugged sessions, built around your release.

SEO for music content

Data-driven titles, descriptions and tags that make releases easier to find on YouTube and SoundCloud.

Album releases and DJ meet & greets

We host album releases and meet & greets with our DJs in New York City and Orlando, FL — a chance to meet them in person and connect about your music or your product.

Ready to put your brand in the spotlight? Tell us what you are launching and we will come back with a plan. We don't just follow trends — we set them.

Talk to usDownload PDF

Trabajamos en español e inglés.