New York City · since 2003
Put your brand in front of Latin music
LMP is a Latin music marketing company: 140 official DJs, a 283K-subscriber YouTube channel, a record pool the scene actually uses, and a catalogue that has been played 521M times. We have run campaigns for Romeo Santos, J Balvin, Shakira and 85 more.
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Every figure on this page is either measured live from our own systems or dated to when it was collected.
Hablamos español e inglés.
Printed from iamlmp.com/advertise on November 14, 2026 at 10:15 AM (New York time). Figures marked Live are as our automated feeds stood at that time — they refresh hourly to daily, and the YouTube Analytics figures run to 11 November 2026. The current figures are at iamlmp.com/advertise.
Inside Lomaximo
IAMLMP — Lomaximo Productions — has worked in Latin music out of New York since 2003. We curate the music that is moving, put out LMP Drops, DJ mixes and LMP Live Sessions on YouTube, and time each release to the cultural moments people are already watching — on a platform that reaches millions of listeners around the world.
Our mission
We exist to amplify your brand through a platform the scene already trusts. Your marketing goals are not just understood, they are taken on as our own — and every move is made with your vision and your audience in mind.
What makes us Lo Máximo
Our reputation is built on results. We have run campaigns for Nicky Jam, Fariana, Farruko, Tokischa, Ryan Castro, Prince Royce, Romeo Santos, Manuel Turizo and J Álvarez. These aren't just names — see the campaigns.
The DJ network
Every month, new music and exclusive content go out to our DJs — from FM radio personalities to club tastemakers — through the LMP record pool app and our mailing lists. Trusted by industry leaders and emerging talent alike. The record pool
Who you reach
Two audiences in one: the listeners who press play, and the DJs who decide what a room hears. Every figure here is pulled automatically from the system that measures it — YouTube Analytics, refreshed daily and reporting up to three days behind, and IAMLMP.com's own play counter — never typed in by hand.
Who's listening
Live92% of signed-in views are by viewers 25 or older
So at least 92% of signed-in views are by viewers of US legal drinking age (21+). 98% are by viewers 18 or older. The Beer Institute and DISCUS advertising codes ask that at least 73.8% of an ad's audience be of legal drinking age (21+).
72% men · 28% women
YouTube Analytics · signed-in viewers only, ages as YouTube records or estimates them · Nov 12, 2025 – Nov 11, 2026
Where they are
LiveThe US is the #1 market — 32% of views
10.3M views from the US in these 12 months.
YouTube Analytics · share of all views · Nov 12, 2025 – Nov 11, 2026
What they play
LiveReggaeton leads, with 103M plays
A release tagged with two genres counts in both.
IAMLMP.com · lifetime plays by genre tag
And the trade: 140 roster DJs (84 active members and interns) in 10 countries and territories and 50 cities — the people who choose what a room hears.
YouTube
Our channel is the front door for most people who find LMP. Mixes, live sets and video edits, uploaded continuously since 2010.
Awarded by YouTube
Silver Creator Award
For passing 100,000 subscribers. The channel has since grown to 283K — and counting.
Instagram & Facebook
The house accounts carry the brand; the roster carries the campaign. Follower counts for @iamlmp and the Facebook page are read live from Meta. The roster's combined following adds up follower counts LMP enters by hand for each DJ, and the campaign figure is what one Instagram push actually delivered — most of it to accounts that were not following us yet.
iamlmp.com
Our own site and the stations that run on it — the audience we reach without going through anyone else's platform, and the only one here that cannot be switched off by someone else's algorithm. Traffic measured in Google Analytics, read straight from the property rather than typed in from a screenshot.
Vinyl & Culturas
Our own series: an artist's record filmed as a cinematic vinyl session and released across Instagram, YouTube and TikTok. It is how we market music — and the vinyl itself — for the artists we work with.
vinylculturas.comWhat Vinyl & Culturas does for an artist →Brands and labels featured →
Podcast platforms
Hundreds of our mixes go out as podcast episodes — on Apple Podcasts, Amazon Music, YouTube Music and every app that reads an RSS feed — in front of people who never visit a DJ site.
LMP DJ App
Our own iOS and Android app: the full catalogue, LMP Radio and the live sets, in the pocket of the audience that listens most.
The record pool
The LMP record pool is where working DJs get the music they play out, and they come back for it month after month. That makes it the most direct line we have to the people who choose what a room hears.
The roster and the catalogue
The DJs who carry the name, and everything they have put out under it. A campaign here is not one post from one account: the whole roster posts the record on the same day, so it lands across every one of their audiences at once — in 10 countries and territories, not one market.
Where culture meets strategy
IAMLMP is an agency where digital advertising meets entertainment — one that stays ahead of the curve, tuned in to the music, media and culture moving right now. Over the years LMP has grown organically into a gateway for brands looking for an authentic connection with the Latino community.
Campaigns that move markets
Every campaign is built around what our client is launching — an artist, a label, a manager, or a brand with a new product — and designed to break into new markets with growth you can measure month by month.
We don't just launch — we analyze
During and after every campaign, you get a performance report with:
- Plays, downloads, shares and engagement
- Market insights for media tours and booking opportunities
- Demographic data to guide what you invest in next
That lets you test a market cost-effectively — a smarter soft launch before you commit to a big media buy.
Campaigns
What we did for Sony Music Latin, HBO, Presidente and Mr. 305 — each with the numbers we can show and how the record went on to perform.
38 of our 100 case studies are for Sony Music Latin — from 2011 to 2026, 7 of them this year.
Newest 12 of 100 campaigns
Romeo Santos & Prince RoyceBetter Late Than NeverThe first album the two kings of bachata ever made together — carried across IAMLMP.com, the DJ network and YouTube.- Ongoing
Elvis Crespo & BeélePa bailarElvis Crespo and Beéle's merengue single — featured on IAMLMP.com and the app, delivered to the record pool and blasted across the DJ network's Instagram. 
Equis Pica Pollo & Crunchi L' ChicharroneriaDominican Day Parade 2026LMP's float at the National Dominican Day Parade in Manhattan, sponsored by Equis Pica Pollo and Crunchi L' Chicharroneria — Yenddi live, LMP DJs on the music and the sponsors feeding the crowd.
Chance the RapperColoring Book — 10th anniversary gold vinylTwo Vinyl & Culturas posts — an unboxing video and a carousel — on the limited gold pressing of Chance the Rapper's Coloring Book that his team sent for the album's 10th anniversary.
Little Vinyl Joys“Now Playing” VU meter standLittle Vinyl Joys' “Now Playing” VU meter stand in frame for three Vinyl & Culturas reels — George Michael, Nas and Lil Wayne on the turntable, out on Instagram, TikTok and Facebook.
Machete Music20 Años de CulturaTwo cinematic Vinyl & Culturas reels for Machete Music's 20th anniversary — Don Omar's “Danza Kuduro” on the turntable, then an unboxing of the 20 Años de Cultura box.
Judy SantosTócame El AlmaJudy Santos's bachata “Tócame El Alma” — on IAMLMP.com and in the LMP DJ app on its release, in the record pool with bachata DJ edits, and in an LMP DJ's mix.
Rvssian, Sech & LojayTATTUURvssian, Sech and Lojay's “TATTUU” — on IAMLMP.com, in the LMP DJ app and through the record pool.
Jezzy El ChefQue Sensación — meet and greetA meet and greet in Manhattan between Dominican dembow artist Jezzy El Chef and LMP's DJs, for his hit “Que Sensación” and its remix with Arcángel.
Manuel Turizo & MalumaApambichaoManuel Turizo and Maluma's merengue single “Apambichao”, the title song of Turizo's April album — on IAMLMP.com, through the record pool, in a World Latin Star × LMP reel and a DJ blast.
Lenny TavárezJUICYLenny Tavárez's trap single “JUICY” — on IAMLMP.com the night its video premiered, then through the record pool, the Discord and LMP's socials.
SAIKO & Tito El BambinoDios los BendigaSAIKO and Tito El Bambino's “Dios los Bendiga” — a World Latin Star × LMP announcement reel, a DJ blast, IAMLMP.com, the record pool and the Discord.
Artists we have marketed
Not a wish list — campaigns LMP has actually run alongside 520 artist profiles on the site.
- Romeo Santos
- Don Omar
- J Balvin
- Típico Urbano
- Juan Magán
- Dariel
- Nicky Jam
- Chimbala
- Feid
- Judy Santos
- Tokischa
- Anthony Jolie
- Shakira
- Elvis Martínez
- Prince Royce
- Luis Vargas
- Víctor Manuelle
- Jabriell
- Grupo Frontera
- Henry Santos
- Maffio
- Aventura
- Fuerza Regida
- Lenny & Max
- Farruko
- Grupo Vena
- Chayanne
- Judiny
- Manuel Turizo
- Demii
- Ryan Castro
- Chiquito Team Band
- Peso Pluma
- Grupo 24 Horas
- Maluma
- Lápiz Conciente
- Sky Rompiendo
- Fuego
- Myke Towers
- Urbanda
- Enrique Iglesias
- Alex Matos
- Ozuna
- J.R. Bachata
- Mark B
- Sensato del Patio
- Pitbull
- Zawezo
- Alcover
- Shelow Shaq
- K.O. El Más Completo
- Boy Wonder
- Dahian El Apechao
- Geovanny Polanco
- Geni Swing
- La Banda Gorda
- Xtreme
- Mozart La Para
- Mala Fe
- Renova El Poder
- Toby Love
- Juan Esteban
- El Gringo de la Bachata
- Solo Dos
- Karlos Rosé
- Chantel Collado
- Revolución Salsera
- David Kada
- Nexo
- Jean
- Vakero
- Juliana del Mambo
- Amara La Negra
- LDA
- Óptimo
- Xavi
- Christian Alicea
- Fariana
- Alex Sensation
- Chino Pacas
- Zion
- Lenny Tavarez
- Luck Ra
- Saiko
- Elvis Crespo
- Tito El Bambino
- J Álvarez
- Chance the Rapper
Brands we have worked with
Over the years, in music, drinks, media and events.
- Little Vinyl Joys
Services & capabilities
Our services have helped labels, brands, corporate clients and event promoters connect, convert and captivate.
Digital campaign strategy
Planning and execution across social platforms, websites and music portals, built around what you are launching.
DJ integration and music promotion
Your track placed into live mixes, curated playlists and influencer sets, and posted by the DJs already playing to your audience — across their accounts, not just ours.
Catalogue and radio placement
Drops, mixes and station rotation across the site, the app and LMP Radio, in front of listeners who came for the music.
Influencer and brand awareness campaigns
Multi-channel storytelling carried by influencers who already speak to your audience — recognition that lasts past launch week.
Event activation and street marketing
The 40-foot LMP float, meet and greets, street teams, hand-to-hand distribution and mobile marketing vehicles moving through the city — the brand on the street, not only on a screen.
Visual branding and merch design
Custom signage, flyers, banners, decals, apparel and digital assets that carry the artist's or the brand's identity — produced and put where they will be seen.
Live streams and listening parties
Live-streamed events, listening parties and unplugged sessions, built around your release.
SEO for music content
Data-driven titles, descriptions and tags that make releases easier to find on YouTube and SoundCloud.
Album releases and DJ meet & greets
We host album releases and meet & greets with our DJs in New York City and Orlando, FL — a chance to meet them in person and connect about your music or your product.
Ready to put your brand in the spotlight? Tell us what you are launching and we will come back with a plan. We don't just follow trends — we set them.
Hablamos español e inglés.