Sony Music Latin · 2026 · Album release
Romeo Santos & Prince RoyceBetter Late Than Never
Sony Music Latin brought LMP in for Better Late Than Never, the first album Romeo Santos and Prince Royce ever recorded together, released on 28 November 2025.
We put it where bachata fans and the DJs who play to them already are: across IAMLMP.com, inside the network's mixes and on YouTube.
What we did
- Featured the album and its focus single “Dardos” across IAMLMP.com146,000+ page views across IAMLMP.com in the last 28 days
- Five full album mixes by LMP DJs, published on IAMLMP.com140 DJs on the roster today
- Delivered “Dardos” to the LMP Record Pool for the DJ network — the single plus DJ intros, acapellas, extended mixes and mashups17 versions in its first 6 weeksServing DJs since 2003
- An album mix by DJ Distrakshun released on the LMP YouTube channel276,000+ YouTube subscribers today
- Worked the record into live DJ mixes and curated playlists
- Amplified across Instagram and Facebook with World Latin Star, LMP's own accounts and the DJ network32,000+ Instagram followers today91,000+ Facebook followers today
- Posted it to LMP's DJ Discord, IAMLMP DJs646 members today
Product placement
Vinyl & Culturas
On Vinyl & Culturas, LMP's own vinyl series, we filmed Better Late Than Never twice as a cinematic vinyl session — made to make fans want the record on their shelf, not just in their playlist.
“Lokita Por Mí” went out as a reel on 12 December 2025, two weeks after the album's release, and the focus single “Dardos” on 14 February 2026 — each also as a YouTube Short on the series' channel the same day.
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
How the album performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- #1 on Billboard Tropical AlbumsBillboard
- #2 on Billboard Top Latin AlbumsBillboard
- #32 on the Billboard 200Billboard
- 2× Platinum (Latin) in the US, certified August 2026RIAA
- Gold in SpainPROMUSICAE
From the campaign
