Sony Music Latin · 2025 · Album release
Romeo Santos & Prince RoyceBetter Late Than Never
Sony Music Latin brought LMP in for Better Late Than Never, the first album Romeo Santos and Prince Royce ever recorded together, released on 28 November 2025.
We put it where bachata fans and the DJs who play to them already are: across IAMLMP.com, inside the network's mixes and on YouTube.
What we did
- Featured the album and its focus single “Dardos” across IAMLMP.com
- Five full album mixes by LMP DJs, published on IAMLMP.com
- An album mix by DJ Distrakshun released on the LMP YouTube channel
- Worked the record into live DJ mixes and curated playlists
- Amplified across Instagram and Facebook with World Latin Star, LMP's own accounts and the DJ network
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
381,719plays of the album mixes on IAMLMP.comFive full-album mixes by LMP DJs, added up.Live
883,871views of DJ Distrakshun's album mix on YouTubeLive
How the album performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- #1 on Billboard Tropical AlbumsBillboard
- #2 on Billboard Top Latin AlbumsBillboard
- #32 on the Billboard 200Billboard
- 2× Platinum (Latin) in the US, certified August 2026RIAA
- Gold in SpainPROMUSICAE