Ongoing promotion
Sony Music Latin · Started 17 September 2026 · Single release
Elvis Crespo & BeélePa bailar
Sony Music Latin brought LMP in to promote “Pa bailar”, Elvis Crespo and Beéle's merengue single. The promotion started on 17 September 2026, the day the track went up on IAMLMP.com.
We put it in front of listeners and the DJs who play to them at the same time: on the homepage and in the app, in the record pool, and across the network's Instagram.
What we did
- Featured “Pa bailar” on the IAMLMP.com homepage and in the LMP DJ app149,000+ page views across IAMLMP.com in 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus three DJ-ready intro/outro editsServing DJs since 2003
- Sent it as an exclusive to LMP's DJ Discord, IAMLMP DJs, on 17 September 2026 — the artwork and the MP3, to every member644 members
- A social media blast: over 50 LMP DJs posted it on Instagram140 DJs on the roster
- Released it as a reel on LMP's Instagram and Facebook — and Elvis Crespo shared it to his story32,000+ Instagram followers91,000+ Facebook followers
- Posted it as a YouTube Short on the LMP channel274,000+ YouTube subscribers
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
16countries where people listened to it — led by the US, with New York City the top cityPeople who listened for at least 30 seconds, measured by Google Analytics.17–24 Sept 2026
400,000estimated combined Instagram followers of the 50+ DJs who posted itAbout 55 DJs × 7,165 followers, the median for LMP's active DJs.Sept 2026See the DJs' posts on Instagram ↗
From the campaign
