Equis Pica Pollo & Crunchi L' Chicharroneria · 2026 · Parade float · street activation

Equis Pica Pollo & Crunchi L' ChicharroneriaDominican Day Parade 2026

Equis Pica Pollo and Crunchi L' Chicharroneria sponsored LMP's float at the National Dominican Day Parade on Sunday 9 August 2026, on Sixth Avenue in Manhattan — one of the biggest days in the Dominican calendar.

LMP ran the float, the music and the show, with Yenddi performing live; the two brands rode on its banners and kept the crowd fed along the route.

What we did

Ran a branded float at the National Dominican Day Parade, with Equis Pica Pollo and Crunchi L' Chicharroneria on its banners beside LMP
Brought Yenddi to perform live at the parade
Put LMP DJs on the music for the day — Gaby Fusion and DJ Chris on the decks140 DJs on the roster today
Kept the crowd fed along the route with the sponsors' food
Announced it on LMP's Instagram three days before, with both sponsors on the flyer32,000+ Instagram followers today
Shared it on LMP's DJ Discord, IAMLMP DJs644 members today

The numbers

Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.

5,161views of LMP's parade announcement on InstagramSeen by 2,711 accounts, from Instagram's own insights.Sept 2026See the post on Instagram ↗

LMP's parade post on Instagram Equis Pica Pollo's parade reel

From Equis Pica Pollo's own account

Equis Pica Pollo's public reel from the parade, for context. It is their post and their audience — linked to its source.

Equis Pica Pollo's own parade reel: 39,519 views on Instagram (Sept 2026)Instagram

From the campaign

On and around LMP's float: Gaby Fusion at the decks under the Equis Pica Pollo and Crunchi banners, dancers on the float and in the street, and the crowd at the barricades — On and around the float: Gaby Fusion on the decks under the Equis and Crunchi banners, the dancers and the crowd — 9 August 2026.

The crowd along the parade route, waving Dominican flags and eating fried chicken, and girls waving flags from the float — The crowd along the route — 9 August 2026.

A dancer in front of the float's banner with the LMP, Equis Pica Pollo and Crunchi logos — The float's banner: LMP, Equis and Crunchi — 9 August 2026.

The LMP · IAMLMP.COM banner on the side of the float — The LMP banner on the float — 9 August 2026.

LMP's flyer: Crunchi, Equis Pica Pollo and LMP — Join us, Dominican Day Parade, Sunday Aug 9, en vivo Yenddi — LMP's announcement on Instagram — 6 August 2026.

Run one with us

Talk to us All campaigns