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Chance the Rapper · 2026 · Product placement

Chance the RapperColoring Book — 10th anniversary gold vinyl

For the 10th anniversary of Coloring Book, Chance the Rapper's team sent Vinyl & Culturas the limited gold pressing of its special edition.

We filmed the unboxing for Vinyl & Culturas, LMP's own vinyl series, and released it on 3 October 2026 as an Instagram reel, tagging @chancetherapper, and as a YouTube Short.

The reel's opening frame: “Unboxing — Chance the Rapper, limited edition gold vinyl” over the record coming out of its mailer
The unboxing reel's opening frame — 3 October 2026.

What we did

  • Filmed an unboxing of the limited-edition gold vinyl of Coloring Book (10th Anniversary, Special Edition Gold) for Vinyl & Culturas, LMP's vinyl series458 records in the Vinyl & Culturas collection today
  • Released it as a reel on Vinyl & Culturas' Instagram on 3 October 2026, tagging @chancetherapper11,000+ Instagram followers today
  • Posted it as a YouTube Short on Vinyl & Culturas' channel the same day

The numbers

Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.

437views of the unboxing reel on InstagramThe series' median reel: 4,507 views.LiveSee the reel on Instagram ↗
1,143views of the unboxing Short on YouTubeLiveWatch the Short on YouTube ↗
19likes on the unboxing reel43 per 1,000 views — the series' median is 47.Live

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