Machete Music · 2026 · Product placement
Machete Music20 Años de Cultura
Machete Music — the label behind Wisin y Yandel, Don Omar, Ivy Queen and Héctor El Father — marked twenty years with 20 Años de Cultura, and brought LMP in to put it in front of the people who collect this music.
We filmed it for Vinyl & Culturas, LMP's own vinyl series: a cinematic unboxing, released as a reel on 24 July 2026.
What we did
- Filmed a cinematic unboxing of the 20 Años de Cultura box for Vinyl & Culturas, LMP's vinyl series — the label's run on record, from Don Omar's The Last Don to Héctor El Father's The Bad Boy455 records in the Vinyl & Culturas collection today
- Released it as a reel on Vinyl & Culturas' Instagram on 24 July 2026, tagging @machetemusic10,000+ Instagram followers today
- Posted it as a YouTube Short the same day, and to Vinyl & Culturas' TikTok
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
8,777views of the unboxing reel on InstagramThe series' median reel: 4,655 views.LiveSee the reel on Instagram ↗
453likes on the reel52 per 1,000 views — the series' median is 46.Live
29comments on the reelSept 2026
From the campaign
