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Amara La Negra · 2015–2018 · Artist promotion · parade · festival

Amara La NegraFrom the LMP Radio app to LMP's parade float

LMP worked with Amara La Negra across several years: it put her “Así (Remix)” with El Chevo up for download on the LMP Radio app in 2015, put her on LMP's float at the Bronx Dominican Day Parade in 2016, and promoted Soulfrito 2018 at Barclays Center, where she was among the headliners.

Amara La Negra with a member of the LMP team at Soulfrito 2018
The LMP team with Amara at Soulfrito, Barclays Center — June 2018.

What we did

  • Put her “Así (Remix)” with El Chevo up for download on the LMP Radio app in May 201591,000+ Facebook followers today
  • Put her on LMP's float at the Bronx Dominican Day Parade in July 201691,000+ Facebook followers today
  • Promoted Soulfrito 2018 at Barclays Center on LMP's Instagram — Amara among the headliners — and the LMP team met her there on 8 June32,000+ Instagram followers today
  • Shared it with the LMP DJ network — on Basecamp, then on the Discord from 2017

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