Amara La Negra · 2015–2018 · Artist promotion · parade · festival

Amara La NegraFrom the LMP Radio app to LMP's parade float

LMP worked with Amara La Negra across several years: it put her “Así (Remix)” with El Chevo up for download on the LMP Radio app in 2015, put her on LMP's float at the Bronx Dominican Day Parade in 2016, and promoted Soulfrito 2018 at Barclays Center, where she was among the headliners.

The LMP team with Amara at Soulfrito, Barclays Center — June 2018.

What we did

Put her “Así (Remix)” with El Chevo up for download on the LMP Radio app in May 201591,000+ Facebook followers today
Put her on LMP's float at the Bronx Dominican Day Parade in July 201691,000+ Facebook followers today
Promoted Soulfrito 2018 at Barclays Center on LMP's Instagram — Amara among the headliners — and the LMP team met her there on 8 June32,000+ Instagram followers today
Shared it with the LMP DJ network — on Basecamp, then on the Discord from 2017

“Así (Remix)” on the LMP Radio app · May 2015 Amara on LMP's float · Jul 2016 The LMP team with Amara at Soulfrito · Jun 2018

From the campaign

Amara La Negra performing on LMP's float at the Bronx Dominican Day Parade — Amara on LMP's float, Bronx Dominican Day Parade — July 2016.

LMP's white pickup truck on the parade route, crowds on the sidewalks — LMP's truck on the parade route — July 2016.

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