Sony Music Latin · 2023 · Single campaign
Fuerza Regida & MarshmelloHarley Quinn
Sony Music Latin partnered with LMP on “Harley Quinn”, the genre-blending collaboration between Fuerza Regida and Marshmello, to drive digital and street-level buzz across Latin and urban audiences — with the focus on Mexico and the US.
What we did
- Featured the single on IAMLMP.com146,000+ page views across IAMLMP.com in the last 28 days
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, acapella breaks, extended mixes, instrumentals, guaracha edits and mashups24 versions in its first 6 weeks in the poolServing DJs since 2003
- Worked it into live DJ mixes and curated playlists140 DJs on the roster today
- Ran it as an Instagram reel ad from 15 December 202332,000+ Instagram followers today
- Promoted it with YouTube Shorts276,000+ YouTube subscribers today
- Kept it moving after release with fan-driven content and influencer reposts
- Posted it to LMP's DJ Discord, IAMLMP DJs646 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
291,892plays of our Instagram reel ad251,383 first plays and 40,509 replays.Instagram ad insights · Dec 2023See the reel on Instagram ↗
215,088accounts reached by the adInstagram ad insights · Dec 2023
24versions of “Harley Quinn” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, acapella breaks, extended mixes, instrumentals, guaracha edits and mashups, 10 November – 18 December 2023.Sept 2026
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
From the campaign
