Sony Music Latin · 2023 · Single campaign
Fuerza Regida & MarshmelloHarley Quinn
Sony Music Latin partnered with LMP on “Harley Quinn”, the genre-blending collaboration between Fuerza Regida and Marshmello, to drive digital and street-level buzz across Latin and urban audiences — with the focus on Mexico and the US.
What we did
- Featured the single on IAMLMP.com
- Worked it into live DJ mixes and curated playlists
- Ran it as an Instagram reel ad from 15 December 2023
- Promoted it with YouTube Shorts
- Kept it moving after release with fan-driven content and influencer reposts
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
291,892plays of our Instagram reel ad251,383 first plays and 40,509 replays.Instagram ad insights · Dec 2023
215,088accounts reached by the adInstagram ad insights · Dec 2023
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
From the campaign
