Sony Music Latin · 2023 · Single release
DeimiLA PRIMERA
Sony Music Latin brought LMP in to promote “LA PRIMERA”, a reggaeton single by the Puerto Rican urban artist Deimi, released on 8 December 2023.
LMP had it on IAMLMP.com and in the record pool on the evening of 11 December, three days after release, and posted a reel of its own on LMP's Instagram on 14 December.
What we did
- Published it on IAMLMP.com on 11 December 2023 — it streams on the site and in the LMP DJ app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network the same evening — the single as an MP3 and in lossless WAVServing DJs since 2003
- Released it as a reel on LMP's Instagram on 14 December 2023, tagging Deimi — “available on all platforms”32,000+ Instagram followers today
- Posted it to LMP's DJ Discord, IAMLMP DJs643 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.