Sony Music Latin · 2024 · Single release
Natti NatashaTu Loca
Sony Music Latin brought LMP in to promote “Tu Loca”, Natti Natasha's bachata produced by Romeo Santos, released on the evening of 5 September 2024.
LMP had it in the record pool and on IAMLMP.com the day before it came out, and posted its reel the evening it dropped.
What we did
- Delivered it to the LMP Record Pool the day before release — the single, then DJ intros, clean edits and an extended mix6 versions in its first 6 weeksServing DJs since 2003
- Published it on IAMLMP.com the night before release — it streams on the site and in the LMP DJ app149,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Released it as a reel on LMP's Instagram and Facebook the evening it came out, 5 September 202432,000+ Instagram followers today91,000+ Facebook followers today
- A social media blast: LMP DJs posted it on Instagram140 DJs on the roster today
- Posted it to LMP's DJ Discord, IAMLMP DJs644 members today
- Posted it as a YouTube Short on the LMP channel274,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
6versions of “Tu Loca” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, clean edits and an extended mix, 4–24 September 2024.Sept 2026