Yammy · 2022 · Single release
YammyLa Gran Señora
Yammy brought LMP in to promote “La Gran Señora”, her bachata version of Jenni Rivera's song — a tribute she released herself, its official video premiering on 14 January 2022.
LMP posted it the day the video premiered: a reel on LMP's Instagram that morning, then the single in the LMP Record Pool and on IAMLMP.com that evening. A second reel followed on 28 January, and a clean version reached the pool on 2 February.
What we did
- Published it on IAMLMP.com on 14 January 2022, the day the video premiered — it streams on the site and in the LMP DJ app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network the same day — the single, then a clean version on 2 February2 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs643 members today
- Posted a reel on LMP's Instagram that same morning, 14 January 2022 — “New music from @yammyoficial … La Gran Señora” — then a second “La Gran Señora” reel on 28 January32,000+ Instagram followers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
2versions of “La Gran Señora” in the LMP Record Pool in its first six weeks thereThe single (14 January 2022) and a clean version (2 February 2022).record pool catalog, Oct 2026
1,951views of LMP's first “La Gran Señora” reel, posted the day the video premiered51 likes. From Instagram's insights for the reel, read October 2026.Instagram insights, Oct 2026See the reel on Instagram ↗
11,524views of LMP's second “La Gran Señora” reel, 28 January 2022397 likes. From Instagram's insights for the reel, read October 2026.Instagram insights, Oct 2026See the reel on Instagram ↗