Joch Entertainment (Jochy Rodríguez) · 2021–2022 · Single release · DJ gear sponsorship
Elvis Martínez & Prince RoyceVeterana
Jochy Rodríguez's Joch Entertainment brought LMP in to promote “Veterana”, Elvis Martínez's bachata with Prince Royce, released on 2 December 2021.
It was on LMP's Instagram, IAMLMP.com and the record pool the next day — and in 2022 Jochy Rodríguez, Prince Royce and Elvis Martínez sponsored the LMP DJs' new gear.
What we did
- Released it as a reel on LMP's Instagram on 3 December 2021, the day after it came out — “Ya salió la nueva bachata de @princeroyce & @elvismartinezeljefe … Está disponible en todas las plataformas digitales!”32,000+ Instagram followers today
- Published it on IAMLMP.com the same day — it streams on the site and in the LMP DJ app148,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single, a clean version and DJ edits52 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs643 members today
- Made a comedy reel around it for LMP's Instagram — “#Caché buscando su #Veterana”, 15 December 2021
- Jochy Rodríguez, Prince Royce and Elvis Martínez sponsored the LMP DJs' new gear for 2022 — thanked on LMP's Instagram and Facebook on 7 March 202291,000+ Facebook followers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
52versions of “Veterana” in the LMP Record Pool in its first six weeks thereThe single, a clean version and DJ edits, 3 December 2021 – 14 January 2022.record pool catalog, Oct 2026
3,052views of LMP's release reel for “Veterana” on Instagram98 likes. From Instagram's insights for the reel, read October 2026.Instagram insights, Oct 2026
From the campaign
