Sony Music Latin · 2023 · Single launch · meet and greet
Marshmello & Manuel TurizoEl Merengue
Sony Music Latin partnered with LMP on “El Merengue”, Manuel Turizo's single with Marshmello, released on 3 March 2023.
The campaign blended online reach with a real-world connection: a meet and greet between Turizo and the LMP DJ network, the people who would carry the record into clubs.
What we did
- Featured the single on IAMLMP.com
- Worked it into live DJ mixes and curated playlists
- Amplified it through Instagram and Facebook
- Hosted an exclusive meet and greet between Manuel Turizo and LMP DJs
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- #1 on Billboard Tropical Airplay, for 13 weeksBillboard
- #1 on Billboard Latin AirplayBillboard
- #10 on Billboard Bubbling Under Hot 100Billboard
- 6× Platinum (Latin) in the USRIAA
- 11× Platinum in SpainPROMUSICAE
- 4× Platinum in MexicoAMPROFON
- Gold in BrazilPro-Música Brasil
From the campaign
