Sony Music Latin · 2023 · Single launch · meet and greet
Marshmello & Manuel TurizoEl Merengue
Sony Music Latin partnered with LMP on “El Merengue”, Manuel Turizo's single with Marshmello, released on 3 March 2023.
The campaign blended online reach with a real-world connection: a meet and greet between Turizo and the LMP DJ network, the people who would carry the record into clubs.
What we did
- Featured the single on IAMLMP.com146,000+ page views across IAMLMP.com in the last 28 days
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, acapellas, club mixes, transitions and mashups28 versions in its first 6 weeksServing DJs since 2003
- Worked it into live DJ mixes and curated playlists140 DJs on the roster today
- Amplified it through Instagram and Facebook32,000+ Instagram followers today91,000+ Facebook followers today
- Hosted an exclusive meet and greet between Manuel Turizo and LMP DJs
- Posted it to LMP's DJ Discord, IAMLMP DJs646 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
28versions of “El Merengue” in the LMP Record Pool within six weeks of releaseThe single plus DJ intros, acapellas, club mixes, transitions and mashups, 7 March – 4 April 2023.Sept 2026
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- #1 on Billboard Tropical Airplay, for 13 weeksBillboard
- #1 on Billboard Latin AirplayBillboard
- #10 on Billboard Bubbling Under Hot 100Billboard
- 6× Platinum (Latin) in the USRIAA
- 11× Platinum in SpainPROMUSICAE
- 4× Platinum in MexicoAMPROFON
- Gold in BrazilPro-Música Brasil
From the campaign
