Sony Music Latin · 2023 · Single release
Nicky JamTOY A MIL
Sony Music Latin brought LMP in to promote “TOY A MIL”, Nicky Jam's dembow single, released on 19 January 2023.
It went up on IAMLMP.com the week it came out, and the record pool carried 47 versions of it within six weeks.
What we did
- Published it on IAMLMP.com — it streams on the site and in the LMP DJ app148,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, outros, acapella starters, transitions and extended edits47 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs643 members today
- Released it as a reel on LMP's Instagram on 20 January 2023 — “Lo nuevo de @nickyjam … en todas las plataformas digitales & Ofcourse iamlmp.com”32,000+ Instagram followers today
- Posted it as a YouTube Short on the LMP channel, 28 January 2023275,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
47versions of “TOY A MIL” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, outros, acapella starters, transitions and extended edits, 24 January – 7 March 2023.record pool catalog, Oct 2026
2,638views of LMP's “TOY A MIL” reel on Instagram72 likes. From Instagram's insights for the reel, read October 2026.Instagram insights, Oct 2026