Sony Music Latin · 2023 · Single release
El Alfa & Prince RoyceLE DOY 20 MIL
Sony Music Latin brought LMP in to promote “LE DOY 20 MIL”, El Alfa's dembow with Prince Royce, released on 9 February 2023 and later part of Royce's album LLAMADA PERDIDA.
LMP had it on IAMLMP.com and in the record pool on release day, and posted its reel the next afternoon.
What we did
- Published it on IAMLMP.com on release day, 9 February 2023 — it streams on the site and in the LMP DJ app149,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool on release day — then DJ intros, acapella breaks, remixes (soca and guaracha among them) and “Beautiful Girls” mashups34 versions in its first 6 weeksServing DJs since 2003
- Released it as a reel on LMP's Instagram on 10 February 202332,000+ Instagram followers today
- Posted it to LMP's DJ Discord, IAMLMP DJs644 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
34versions of “LE DOY 20 MIL” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, acapella breaks, remixes (soca and guaracha among them) and “Beautiful Girls” mashups, 9 February – 20 March 2023.Sept 2026
3,071views of LMP's “LE DOY 20 MIL” reel on Instagram94 likes. Instagram's own insights.Sept 2026See the reel on Instagram ↗