Sony Music Latin · 2023 · Single release
Nicky Jam, Maluma & The ChainsmokersCelular
Sony Music Latin brought LMP in to promote “Celular”, Nicky Jam and Maluma's single with The Chainsmokers. It went up on IAMLMP.com in July 2023.
What we did
- Published it on IAMLMP.com — it streams on the site and in the LMP DJ app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — a teaser, then the single plus clean, intro and DJ edits10 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs646 members today
- A social media blast: LMP DJs posted it on Instagram, tagging Nicky Jam, Maluma and The Chainsmokers140 DJs on the roster today
- Released it as a reel on LMP's Instagram on 6 July 202332,000+ Instagram followers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
1,422views of LMP's “Celular” reel on Instagram48 likes. Instagram's own insights.Sept 2026See the reel on Instagram ↗
10versions of “Celular” in the LMP Record Pool in its first six weeks thereA teaser, then the single plus clean, intro and DJ edits, 3 July – 7 August 2023.Sept 2026
How the single performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
From the campaign
