Sony Music Latin · 2023 · Single release
Ryan Castro & Peso PlumaQUEMA
Sony Music Latin brought LMP in to promote “QUEMA”, Ryan Castro's reggaeton single with Peso Pluma, released on 13 July 2023.
It reached the record pool on 17 July and IAMLMP.com on 21 July, opened LMP DJ Omix's “Purro Perreo” mix, was blasted by LMP's DJs on their Instagram stories, and came back as a Short on LMP's YouTube channel in October.
What we did
- Published it on IAMLMP.com — it streams on the site and in the LMP DJ app148,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, outros, acapellas, remixes and mashups80 versions in its first 6 weeksServing DJs since 2003
- Opened LMP DJ Omix's “Purro Perreo” mix with it — on IAMLMP.com on 20 July 2023 and on LMP's YouTube the next day276,000+ YouTube subscribers today
- A social media blast: LMP DJs posted it on their Instagram stories140 DJs on the roster today
- Posted it to LMP's DJ Discord, IAMLMP DJs642 members today
- Posted it as a Short on LMP's YouTube channel on 2 October 2023276,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
80versions of “QUEMA” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, outros, acapellas, remixes and mashups, 17 July – 28 August 2023.record pool catalog, Oct 2026
3,190views of LMP's “QUEMA” Short on YouTubeLive
From the campaign
