Sony Music Latin · 2024 · Single release
Shakira & Grupo Frontera(Entre Paréntesis)
Sony Music Latin brought LMP in to promote “(Entre Paréntesis)”, Shakira's regional Mexican pairing with Grupo Frontera from Las Mujeres Ya No Lloran, pushed as a single with its video from 25 March 2024.
LMP rolled it out in one evening, on 28 March: on IAMLMP.com, then as a reel on Instagram and Facebook and a YouTube Short.
What we did
- Published it on IAMLMP.com on 28 March 2024 — it streams on the site and in the LMP DJ app149,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, acapella starters, breaks, cumbia edits and a clean version13 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs644 members today
- Released it as a reel on LMP's Instagram and Facebook the same evening32,000+ Instagram followers today91,000+ Facebook followers today
- Posted it as a YouTube Short on the LMP channel274,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
13versions of “(Entre Paréntesis)” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, acapella starters, breaks, cumbia edits and a clean version, 26 March – 24 April 2024.Sept 2026
How the single performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.