Sony Music Latin · 2024 · Single release
Shakira & Grupo Frontera(Entre Paréntesis)
Sony Music Latin brought LMP in to promote “(Entre Paréntesis)”, Shakira's regional Mexican pairing with Grupo Frontera from Las Mujeres Ya No Lloran, pushed as a single with its video from 25 March 2024.
LMP rolled it out in one evening, on 28 March: on IAMLMP.com, then as a reel on Instagram and Facebook and a YouTube Short.
What we did
- Published it on IAMLMP.com on 28 March 2024 — it streams on the site and in the LMP DJ app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, acapella starters, breaks, cumbia edits and a clean version13 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs646 members today
- Released it as a reel on LMP's Instagram and Facebook the same evening32,000+ Instagram followers today91,000+ Facebook followers today
- Posted it as a YouTube Short on the LMP channel276,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
1,695views of LMP's “(Entre Paréntesis)” reel on InstagramSeen by 347 accounts — 51 likes. Instagram's own insights.Sept 2026See the reel on Instagram ↗
13versions of “(Entre Paréntesis)” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, acapella starters, breaks, cumbia edits and a clean version, 26 March – 24 April 2024.Sept 2026
How the single performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.