Sony Music Latin · 2024 · Single release
Prince Royce & Gabito BallesterosCosas de la Peda
Sony Music Latin brought LMP in to promote “Cosas de la Peda”, Prince Royce's single with Gabito Ballesteros — bachata crossed with corridos tumbados — released on 16 January 2024 and later part of his album LLAMADA PERDIDA.
LMP had it on IAMLMP.com and in the record pool on release day, and posted its reel and Short two days later.
What we did
- Published it on IAMLMP.com on release day, 16 January 2024 — it streams on the site and in the LMP DJ app149,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool on release day — the single plus DJ intros, bachata DJ edits, clean edits, a regional Mexican version, the acapella and the instrumental14 versions in its first 6 weeksServing DJs since 2003
- Released it as a reel on LMP's Instagram and Facebook on 18 January 202432,000+ Instagram followers today91,000+ Facebook followers today
- Posted it as a YouTube Short on the LMP channel274,000+ YouTube subscribers today
- Posted it to LMP's DJ Discord, IAMLMP DJs644 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
1,351views of LMP's “Cosas de la Peda” reel on Instagram25 likes. Instagram's own insights.Sept 2026See the reel on Instagram ↗
14versions of “Cosas de la Peda” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, bachata DJ edits, clean edits, a regional Mexican version, the acapella and the instrumental, 16 January – 8 February 2024.Sept 2026