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Sony Music Latin · 2024 · Single release

Prince Royce & Gabito BallesterosCosas de la Peda

Sony Music Latin brought LMP in to promote “Cosas de la Peda”, Prince Royce's single with Gabito Ballesteros — bachata crossed with corridos tumbados — released on 16 January 2024 and later part of his album LLAMADA PERDIDA.

LMP had it on IAMLMP.com and in the record pool on release day, and posted its reel and Short two days later.

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Cover art for “Cosas de la Peda” by Prince Royce and Gabito Ballesteros — a phone chat on a red background

What we did

  • Published it on IAMLMP.com on release day, 16 January 2024 — it streams on the site and in the LMP DJ app150,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
  • Delivered it to the LMP Record Pool on release day — the single plus DJ intros, bachata DJ edits, clean edits, a regional Mexican version, the acapella and the instrumental14 versions in its first 6 weeksServing DJs since 2003
  • Released it as a reel on LMP's Instagram and Facebook on 18 January 202432,000+ Instagram followers today90,000+ Facebook followers today
  • Posted it as a YouTube Short on the LMP channel283,000+ YouTube subscribers today
  • Posted it to LMP's DJ Discord, IAMLMP DJs666 members today
“Cosas de la Peda” playing in the LMP DJ app
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The numbers

Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.

268,193plays of “Cosas de la Peda” on IAMLMP.comLiveHear it on IAMLMP.com →
1,351views of LMP's “Cosas de la Peda” reel on Instagram25 likes. Instagram's own insights.Sept 2026See the reel on Instagram ↗
1,120views of LMP's YouTube ShortLiveWatch the Short ↗
14versions of “Cosas de la Peda” in the LMP Record Pool in its first six weeks thereThe single plus DJ intros, bachata DJ edits, clean edits, a regional Mexican version, the acapella and the instrumental, 16 January – 8 February 2024.Sept 2026

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