Dyckman Beer · 2017–2019 · Brand sponsorship · events
Dyckman BeerAn official sponsor of LMP
Dyckman Beer, the local beer from Uptown New York, came on as an official sponsor of LMP in September 2017. LMP announced it on Instagram and Facebook and sent its followers to its website to find where to buy the beer.
Through 2019 the brand showed up beside the LMP team — tagged at a hurricane-relief donation drive in 2017, with LMP at Gracie Mansion for the kickoff of DR Weekend 2019, and sponsoring LMP's grand-opening party that year.
What we did
- Announced Dyckman Beer as an official sponsor of LMP on Instagram and Facebook on 26 September 2017 — “Make sure you log in to our website and take a look were you can find this amazing local beer”32,000+ Instagram followers today91,000+ Facebook followers today
- Tagged it in LMP's post from the hurricane-relief donation drive at Mamajuana Café on 30 September 2017, where the LMP team supported the Port Authority Police Hispanic Society and other organizations
- Tagged it in LMP's video from Smorgasburg in Brooklyn in October 2017
- Kicked off DR Weekend 2019 at Gracie Mansion with the Mayor, and with Dyckman Beer — “Con los impresarios!”, on LMP's Instagram and Facebook on 8 August 2019
- Had Dyckman Beer sponsor LMP's grand-opening party in 2019
- Shared it with the LMP DJ network — on Basecamp in 2017, then on LMP's DJ Discord, IAMLMP DJs643 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
233likes on LMP's post from Gracie Mansion with Dyckman BeerThe kickoff of DR Weekend 2019 with the Mayor, 8 August 2019.Instagram, Oct 2026
126likes on LMP's sponsor announcement, September 2017On Instagram; it ran on Facebook too.Instagram, Oct 2026
From the campaign
