Sony Music Latin · 2023 · Single launch
Prince RoyceMe EnRD
Sony Music Latin partnered with LMP to launch “Me EnRD”, a single from what became Prince Royce's seventh studio album, Llamada Perdida.
The single dropped the same day Royce performed it live at the 2023 Latin American Music Awards — a ready-made moment to activate around, online and in the clubs.
What we did
- Featured and promoted the single across IAMLMP.com and the LMP app
- Worked the track into LMP DJs' live mixes
- Amplified it through Instagram and Facebook
- Built momentum with influencer reposts and DJs' own posts from the booth
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- #1 on Billboard Latin AirplayBillboard
- #1 on Billboard Tropical AirplayBillboard
- #1 on Monitor Latino's Dominican Republic Bachata chartMonitor Latino
- The album it appears on, Llamada Perdida: 2× Platinum (Latin) in the USRIAA
From the campaign
