Sony Music Latin · 2023 · Single launch

Prince RoyceMe EnRD

Sony Music Latin partnered with LMP to launch “Me EnRD”, a single from what became Prince Royce's seventh studio album, Llamada Perdida.

The single dropped the same day Royce performed it live at the 2023 Latin American Music Awards — a ready-made moment to activate around, online and in the clubs.

In the club, #MeEnrd.

What we did

Featured and promoted the single across IAMLMP.com and the LMP app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, acapella starters, a merengue-to-bachata transition, the acapella and the instrumental18 versions in its first 6 weeksServing DJs since 2003
Worked the track into LMP DJs' live mixes140 DJs on the roster today
Amplified it through Instagram and Facebook — starting with a reel on LMP's Instagram on release day, 20 April 202332,000+ Instagram followers today91,000+ Facebook followers today
Built momentum with influencer reposts
A social media blast: LMP DJs posted it to their Instagram stories — from the booth and the club — and LMP reshared them140 DJs on the roster today
Posted it to LMP's DJ Discord, IAMLMP DJs646 members today

“Me EnRD” playing in the LMP DJ app — Download on iPhone Download on Android

The numbers

Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.

185,135plays on IAMLMP.comLiveHear it on IAMLMP.com →

1,283likes on LMP's release-day “Me EnRD” reel on InstagramThe count shown on the post.Sept 2026See the reel on Instagram ↗

18versions of “Me EnRD” in the LMP Record Pool within six weeks of releaseThe single plus DJ intros, acapella starters, a merengue-to-bachata transition, the acapella and the instrumental, 21 April – 11 May 2023.Sept 2026

Hear it on IAMLMP.com See the reel on Instagram

How the record performed

The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.

#1 on Billboard Latin AirplayBillboard
#1 on Billboard Tropical AirplayBillboard
#1 on Monitor Latino's Dominican Republic Bachata chartMonitor Latino
The album it appears on, Llamada Perdida: 2× Platinum (Latin) in the USRIAA

From the campaign

LMP DJ djskeem's Instagram story — “Me EnRD - IAMLMP.COM” loaded in Serato DJ Pro, tagging @princeroyce and @iamlmp — The LMP file on the decks in Serato, tagging Prince Royce and @iamlmp.

An LMP DJ's story featuring Me EnRD — djblastnyc in the booth, tagging Prince Royce and @iamlmp.

Me EnRD featured in the LMP app — Featured in the LMP app.

LMP DJ djalymo's Instagram story for “Me EnRD” — the video's “Disponible ya” card — tagging @iamlmp and @princeroyce — djalymo on Instagram, tagging @iamlmp and Prince Royce — April 2023.

LMP DJ deejaynegrito's Instagram story for “Me EnRD” — Prince Royce in a clip from the video — deejaynegrito on Instagram — April 2023.

LMP DJ djjuano's Instagram story for “Me EnRD” — “Disponible ya” — tagging @princeroyce, #ME_ERND and @iamlmp — djjuano on Instagram, tagging Prince Royce and @iamlmp — April 2023.

LMP DJ djredz's Instagram story for “Me EnRD” — Prince Royce and a woman in a clip from the video, “Disponible ya” — djredz on Instagram — April 2023.

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