Sony Music Latin · 2026 · Album promotion · product placement
Prince RoyceETERNO
Sony Music Latin brought LMP in to promote ETERNO, Prince Royce's album of English-language classics reimagined in bachata, released in May 2025.
LMP DJ Distrakshun mixed the whole album for IAMLMP.com in December, and on 23 January 2026 we featured its vinyl on Vinyl & Culturas, LMP's own vinyl series — “I Want It That Way” on the turntable.
What we did
- A full ETERNO album mix by LMP DJ Distrakshun, published on IAMLMP.com on 9 December 2025 — it streams on the site and in the LMP DJ app149,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Filmed the ETERNO vinyl as a cinematic Vinyl & Culturas session — “I Want It That Way”, his bachata take on the Backstreet Boys, on the turntable455 records in the Vinyl & Culturas collection today
- Released it as a reel on Vinyl & Culturas' Instagram on 23 January 2026, and as a YouTube Short the same day10,000+ Instagram followers today
- Shared it on LMP's DJ Discord, IAMLMP DJs644 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
2,928views of the Vinyl & Culturas reel on InstagramThe series' median reel: 4,656 views.LiveSee the reel on Instagram ↗
95likes on the reel32 per 1,000 views — the series' median is 46.Live
How the album performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- Top 3 on Billboard Tropical Albums — debuted and peaked at #3, 5 weeks on the chartBillboard
From the campaign
