Sony Music Latin · 2026 · Album promotion · product placement
Prince RoyceETERNO
Sony Music Latin brought LMP in to promote ETERNO, Prince Royce's album of English-language classics reimagined in bachata, released in May 2025.
LMP DJ Distrakshun mixed the whole album for IAMLMP.com in December, and on 23 January 2026 we featured its vinyl on Vinyl & Culturas, LMP's own vinyl series — “I Want It That Way” on the turntable.
What we did
- A full ETERNO album mix by LMP DJ Distrakshun, published on IAMLMP.com on 9 December 2025 — it streams on the site and in the LMP DJ app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Filmed the ETERNO vinyl as a cinematic Vinyl & Culturas session — “I Want It That Way”, his bachata take on the Backstreet Boys, on the turntable459 records in the Vinyl & Culturas collection today
- Released it as a reel on Vinyl & Culturas' Instagram on 23 January 2026, and as a YouTube Short the same day11,000+ Instagram followers today
- Delivered the album to the LMP Record Pool for the DJ network when it came out — 10 of its 13 songs, with DJ intros, acapella starters and edits20 versions in its first 6 weeksServing DJs since 2003
- Shared it on LMP's DJ Discord, IAMLMP DJs646 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
2,942views of the Vinyl & Culturas reel on InstagramThe series' median reel: 4,460 views.LiveSee the reel on Instagram ↗
97likes on the reel33 per 1,000 views — the series' median is 47.Live
How the album performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- Top 3 on Billboard Tropical Albums — debuted and peaked at #3, 5 weeks on the chartBillboard
From the campaign
