Sony Music Latin · 2025 · Single release
Luck Ra & Elvis CrespoSUAVEMENTE
Sony Music Latin brought LMP in to promote “SUAVEMENTE”, Argentine singer Luck Ra's cuarteto-merengue take on Elvis Crespo's 1998 classic, made with Crespo and released in December 2024.
It went up on IAMLMP.com on 30 January 2025, and later appeared on Luck Ra's album QUÉ SED.
What we did
- Published it on IAMLMP.com on 30 January 2025 — it streams on the site and in the LMP DJ app149,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus merengue DJ edits: an acapella breakdown and two breaks4 versions in its first 6 weeksServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs644 members today
- Released it as a reel on LMP's Instagram and Facebook on 31 January 202532,000+ Instagram followers today91,000+ Facebook followers today
- Posted it as a YouTube Short on the LMP channel274,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.