Presidente · 2011 · Nightlife activation · DJs
PresidenteThe Presidente Caribbean Experience
In the summer of 2011, Presidente brought LMP in for the Presidente Caribbean Experience — a run of nights across lounges and nightlife venues in the Bronx, Manhattan, Westbury and Paterson, New Jersey.
The idea: turn local hotspots into branded Caribbean nights that celebrated Dominican culture and the beer, with music at the centre of it.
What we did
- Put LMP DJs in the booth across the lounges and venues
- Produced a custom Presidente Caribbean Experience mix CD — “Mixed by LMP DJs” — and handed it out with branded materials
- Managed event production, from logistics to on-site coordination
- Promoted the nights across LMP's social channels
- Worked with venue owners and local promoters on every night
From the campaign
