Mr. 305 Inc · 2015 · Video premiere · street activation
Pitbull feat. Gente de Zona“Piensas” — the Times Square premiere
Mr. 305 Inc brought LMP in to make noise for the world premiere of the video for “Piensas (Dile la Verdad)”, Pitbull featuring Gente de Zona, in Times Square on 28 May 2015.
The goal: a moment that worked on the street and online at the same time.
What we did
- Ran the street-level activation around the premiere
- Handed out branded DALE CDs and T-shirts to fans and passers-by
- Put a mobile screen truck on the streets playing the video and campaign visuals
- Carried the night on social media with live content and influencer posts
From the campaign
