Platoon · 2026 · Single release
JheralLocura
Platoon, Apple Music's artist-services company, brought LMP in to promote “Locura”, the afrobeat single from Jheral, known as “La Joya del Caribe”. It came out on 30 January 2026.
LMP's reel went out on release day, and the single went up on IAMLMP.com the next day.
What we did
- Published it on IAMLMP.com — it streams on the site and in the LMP DJ app148,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single as an MP3, then in lossless WAVServing DJs since 2003
- Posted it to LMP's DJ Discord, IAMLMP DJs643 members today
- Released it as a reel on LMP's Instagram and Facebook on release day, 30 January 2026, tagging Jheral and Platoon32,000+ Instagram followers today91,000+ Facebook followers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
2versions of “Locura” in the LMP Record PoolThe single as an MP3 (31 January 2026) and in lossless WAV (6 March 2026).record pool catalog, Oct 2026
From the campaign
