NUVO · 2012 · Street marketing · brand sponsorship
NUVO Sparkling Liqueur“NUVO in the Mix” — the LMP van
NUVO, the pink sparkling liqueur, sponsored LMP's first van — NUVO's bottles and branding ran on its panels under the line “NUVO in the Mix with LMP DJ's”, beside LMP's own name, LMP Radio and the record pool.
The van took the brand to the street, wherever LMP and its DJs went.
What we did
- Put NUVO Sparkling Liqueur on LMP's first van — “NUVO in the Mix with LMP DJ's”
- Ran street marketing for the brand with the van
- Put NUVO beside LMP Radio and the LMP record pool on the van's panels
- Shared it with the LMP DJ network on Basecamp, its home before the Discord