Sony Music Latin · 2025 · Parade float · street activation
J NoaLos 5Golpe at the Dominican Day Parade
Sony Music Latin partnered with LMP to put rising rap artist J Noa and her EP Los 5Golpe in front of the National Dominican Day Parade on 10 August 2025 — Sixth Avenue, Manhattan, and one of the biggest days in the Dominican calendar.
The EP came out in May; the parade was the moment to take it to the street, riding on cultural pride and the energy of the day.
What we did
- Designed and ran a branded parade float for J Noa, carrying her visuals and her sound up Sixth Avenue
- Produced every piece of material around it — signage, merch and handouts
- Covered the day live across social media
- Released a reel from the parade on LMP's Instagram on 15 August 2025, with J Noa and Twins Print32,000+ Instagram followers today
- Connected J Noa with DJs and influencers to carry her music into mixes and online content
- Shared it on LMP's DJ Discord, IAMLMP DJs646 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
4,625views of LMP's parade reel on InstagramSeen by 3,418 accounts — 78 likes and 18 comments. Instagram's own insights.Sept 2026See the reel on Instagram ↗
From the campaign
