Sony Music Latin · 2025 · Parade float · street activation
J NoaLos 5Golpe at the Dominican Day Parade
Sony Music Latin partnered with LMP to put rising rap artist J Noa and her EP Los 5Golpe in front of the National Dominican Day Parade on 10 August 2025 — Sixth Avenue, Manhattan, and one of the biggest days in the Dominican calendar.
The EP came out in May; the parade was the moment to take it to the street, riding on cultural pride and the energy of the day.
What we did
- Designed and ran a branded parade float for J Noa, carrying her visuals and her sound up Sixth Avenue
- Produced every piece of material around it — signage, merch and handouts
- Covered the day live across social media
- Connected J Noa with DJs and influencers to carry her music into mixes and online content
From the campaign
