Sony Music Latin · 2023 · Single release
Nicky Jam & Feid69
Sony Music Latin brought LMP in to promote “69”, Nicky Jam and Feid's reggaeton single. It went up on IAMLMP.com in May 2023.
What we did
- Published it on IAMLMP.com — it streams on the site and in the LMP DJ app149,000+ page views in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, acapella starters, extended mixes and mashups90 versions in its first 6 weeksServing DJs since 2003
- A social media blast: over 50 LMP DJs posted it on Instagram140 DJs on the roster today
- Put it in DJ Kidd B's “Un Verano Reggaeton” mix on the LMP YouTube channel — and promoted the mix on LMP's Instagram274,000+ YouTube subscribers today
- Posted it as a YouTube Short on the LMP channel274,000+ YouTube subscribers today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
90versions of “69” in the LMP Record Pool within six weeks of releaseThe single plus DJ intros, acapella starters, extended mixes and mashups, 19 May – 28 June 2023.Sept 2026
How the single performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
From the campaign
