Sony Music Latin · 2023 · Single launch
Shakira & Fuerza RegidaEl Jefe
Sony Music Latin partnered with LMP to launch “El Jefe”, Shakira's single with Fuerza Regida, released on 20 September 2023 and later included on her twelfth studio album, Las Mujeres Ya No Lloran.
The brief: drive digital engagement and cultural momentum across Latin and urban audiences.
What we did
- Featured the single on IAMLMP.com and the LMP app
- Worked it into live DJ mixes across the network
- Promoted it with a YouTube Short
- Amplified it across Instagram and Facebook
- Built organic buzz with influencer reposts and fan-driven content
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
12,405views of our YouTube ShortLive
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- 8× Platinum (Latin) in the USRIAA
- 2× Platinum in MexicoAMPROFON
- Platinum in SpainPROMUSICAE
- Platinum + 2× Gold in ColombiaEl Heraldo
From the campaign
