Sony Music Latin · 2023 · Single launch
Shakira & Fuerza RegidaEl Jefe
Sony Music Latin partnered with LMP to launch “El Jefe”, Shakira's single with Fuerza Regida, released on 20 September 2023 and later included on her twelfth studio album, Las Mujeres Ya No Lloran.
The brief: drive digital engagement and cultural momentum across Latin and urban audiences.
What we did
- Featured the single on IAMLMP.com and the LMP app146,000+ page views across IAMLMP.com in the last 28 days21,000+ app downloads
- Delivered it to the LMP Record Pool for the DJ network — the single plus DJ intros, open-show edits, acapella intros, extended mixes and a remix21 versions in its first 6 weeksServing DJs since 2003
- Worked it into live DJ mixes across the network140 DJs on the roster today
- Promoted it with a YouTube Short276,000+ YouTube subscribers today
- Amplified it across Instagram and Facebook — including a reel on LMP's Instagram on 29 September 202332,000+ Instagram followers today91,000+ Facebook followers today
- Built organic buzz with influencer reposts and fan-driven content
- Posted it to LMP's DJ Discord, IAMLMP DJs646 members today
The numbers
Measured on our own platforms or taken from the campaign's own insights; anything estimated says so. The green badge means the figure was read today.
12,426views of our YouTube ShortLive
2,154views of our “El Jefe” reel on Instagram28 likes. Instagram's own insights.Sept 2026See the reel on Instagram ↗
21versions of “El Jefe” in the LMP Record Pool within six weeks of releaseThe single plus DJ intros, open-show edits, acapella intros, extended mixes and a remix, 25 September – 23 October 2023.Sept 2026
How the record performed
The record's own public results, for context. They belong to the artist and the label, and many hands move a record — each line links to its source.
- 8× Platinum (Latin) in the USRIAA
- 2× Platinum in MexicoAMPROFON
- Platinum in SpainPROMUSICAE
- Platinum + 2× Gold in ColombiaEl Heraldo
From the campaign
