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Maffio · 2009–2016 · Artist promotion · radio · singles

MaffioFrom “Si Yo Fuera Él” to the “1-800-Amor” promo tour

LMP's work with the Dominican producer and artist Maffio goes back years before the R.D.L.D. dinner: it posted his singles and remixes from 2009, ran a banner campaign for “Si Yo Fuera Él” with Joey Montana in late 2011, put “No Te Dejaré de Amar” on LMP's SoundCloud in 2012, had him on LMP's radio takeover in Chicago in 2013, carried Henry Santos' “Ella Me Dijo” with Gente de Zona and Maffio on IAMLMP.com in 2014, and was part of his New York promo tour for “1-800-Amor” in December 2016.

Cover art for Maffio's “No Te Dejaré de Amar”
“No Te Dejaré de Amar” on LMP's SoundCloud — August 2012.

What we did

  • Posted his singles and remixes on LMP's site and SoundCloud from 2009 — among them “Mi Sonido” (2009), “Adicto” with Davon (2010) and his merengue remix of Maroon 5's “Moves Like Jagger” (2011)
  • Ran a banner campaign for “Si Yo Fuera Él” featuring Joey Montana in November–December 2011 — long, mid and tall banners on LMP's homepage, a news post, and the track on LMP's SoundCloud with 15,330 plays in its first five days15,330 SoundCloud plays in 5 days
  • Posted his single “No Te Dejaré de Amar” on LMP's SoundCloud in August 2012 — 10,165 plays within about a week
  • Had him as a special guest on LMP's radio takeover in Chicago — LMP DJ Dee Niro on MzBeebe Radio Tropical (Morton College Radio, via TuneIn), 27 November 2013, with merengue's Mala Fe
  • Posted Henry Santos' “Ella Me Dijo” featuring Gente de Zona and Maffio on IAMLMP.com and the LMP Radio app in December 2014 — past 100,000 plays by February 2015, by LMP's own count
  • Was part of his New York promo tour for “1-800-Amor” in December 2016, and had him on LMP Radio's Section 8 show that same month — with a thank-you from Maffio to LMP's team32,000+ Instagram followers today
  • Shared it with the LMP DJ network on Basecamp, its home before the Discord

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